When I decided to start this blog nearly 4 years ago, I didn’t have any big intentions or goals for it. I didn’t even have an overarching theme for my content! I just posted whatever came to me in the moment which lead to really awesome things like a collection of iPhone pictures from our weekend at the beach with friends, or pictures (but no recipe) of what I had for lunch that day—you know, reallll valuable stuff. There was no direction and definitely no purpose, and for the past couple of years, I’ve wrestled with that. I’ve had numerous conversations with my mom about my blog and what I wanted it to become and every single conversation came down to one thing. I wanted to provide you guys with real value and meaning. Or more simply put, I wanted to help people.
Don’t get me wrong, I love blogging and connecting with you guys! Sharing pictures, outfits and our travels is so much fun and my goal has always been to inspire you, but I still felt like I was missing something. When I posted about my health journey earlier this year, I had a bit of an ah-ha moment. So many of you reached out and shared your stories, struggles and it meant so much to me, and it felt so amazing to actually help other people find relief or at least point them in the right direction. I called my mom shortly after and said, I think I found my purpose! Haha, so maybe it was a little bit dramatic, but in all honesty, it just felt so right. Best of all, that post and the others that followed it quickly became some of my most popular posts, so I could actually see that you guys were interested in this stuff—win win!
For the past few months, I’ve been brainstorming ideas and new content and also learning as much as I can to share with you.
I’ve been fortunate enough to have grown my blog into a business over the years (though it’s not my only source of income) and it wasn’t until this year that I really felt thankful for this platform in a new way. I’m able to reach so many more women and share my stories and offer help, encouragement and direction on how to feel better and live their best lives and seriously, nothing has made me happier!
On Monday I launched two big things, my Health & Happiness Challenges and my Be Well email series. I want to be able to help educate as many people as possible along the way about making better and safer choices for themselves and their families, and that’s why I decided to join Beautycounter. If you’re not familiar with the brand, they sell better beauty products free of 1,500 questionable and harmful ingredients (did you know the U.S. only bans 30 while Europe bans over 1,400?!). While their products are amazing and luxurious without being crazy expensive, their mission of getting safer products in the hands of everyone is what really sold me. I’ve become really passionate about my own health and wellness this year and I love that Beautycounter is creating products that safeguard my long-term health. I created a whole page of facts here if you’re interested in learning more about why safer skincare really is worth it!
I was first introduced to these products earlier this year and continue to try more and have loved them all. A few of my favorites are the cleansing balm (the best makeup remover ever!), brightening face mask, lengthening mascara (my eyelashes don’t clump either) and this lip gloss! I just updated created a safe beauty shop on the site too that’s full of all my favorites from Beautycounter and other brands like Tata Harper, Primally Pure & more! I’ll be updating it as I try new products, so make sure to check back every so often!
With a baby on the way, making better, safer choices for my own body has become incredibly important to me. I want to set myself and our baby up for good health and it feels so empowering to make choices like this that will impact my health and my baby’s health for years to come!
From a business perspective, I debated whether or not I had the time another element of my business. My blog is my main source of income, but I also run BFK with Jess and do some freelance design work for my family’s business. Did I really have time for Beautycounter? Thankfully, like my current situation, it’s flexible and allows me to set my own hours and really make it my own, which made it an easy choice. Adding a new human to the mix will definitely add some extra expenses and I’m excited that this will give us a little bit more financial freedom while doing something that helps others!
Have any of you tried Beautycounter before? If you’re interested, check out this page for more info on safer beauty or sign and get $10 off your first purchase ! Is safer skincare important to you or something you’re just now learning about (don’t feel bad if it’s new to you, I just really learned about it this year!)?
P.S. If you ever, ever have any questions about skincare, wellness or anything related to that, don’t hesitate to reach out! I’m not an expert, but I love sharing my experience and being able to offer help where I can!