It was 2011, I was working for my family business and knew it was not my purpose. Men’s clothing is great and necessary, but most definitely not my passion. Looking around, I knew the business could be mine if I wanted, but instead, I felt a sinking in my stomach.

Right then, I knew was not destined for a traditional 9-5 job. Creativity was in my blood and I felt stifled. So, I did what any ambitious and naive 22 year old does—I started my first business. 

I started a web design business and hard work and patience, it grew into a thriving business. In 2016, I closed my design business as my blog had grown and had replaced my income. 

But, this was just the start of my entrepreneurial journey in the creative space. For the next 5 years, I spent my days writing, styling, taking photos and creating content that’s reached thousands of women around the world. 

After 5 years of content creation,  I shifted my focus to answer one question—how can I help other women discover their awesome and own it?

While I don't have all the answers—does anyone? I'm here to keep you inspired and motivated, and share what I've learned along the way as a creative entrepreneur.  Every day, we can take steps to living a life with more meaning and purpose.  One with less hustle, more peace and more joy!

At 34 years young, one thing I know is that it’s worth it to make space for the things that bring you joy. To pour yourself into your passion and freaking go for it, even if it scares you.

We all want to live the life of our dreams, so why are we waiting? Of course, with big changes, fear and doubt creep in, but great joy and self-discovery come with that change too. Your time is now, and I'm here to cheer you on.

My boys