Comments on: How Much Should You Charge for a Sponsored Post? https://thefoxandshe.com/how-much-to-charge-for-a-sponsored-post/ Attainable Style for Everyday Life Tue, 12 Apr 2016 18:52:00 +0000 hourly 1 https://wordpress.org/?v=4.4.2 By: Sarah Woodstock https://thefoxandshe.com/how-much-to-charge-for-a-sponsored-post/#comment-4932 Fri, 19 Feb 2016 21:51:00 +0000 http://blogbetterbyleap.com/?p=5402#comment-4932 I agree – don’t post your rates online, just post a pitch page about what you can offer.

As for rates, I’ve done a ton of research and worked with a couple of blogs where the CPM is $30+
I think that the lower CPM might be for blogs that aren’t prestigious or don’t get a ton of comments/engagement, but for blogs that are high-end and have a very defined readership that’s engaged, $30+ CPM is normal… :-)

]]> By: Blair @ The Fox & She https://thefoxandshe.com/how-much-to-charge-for-a-sponsored-post/#comment-4931 Fri, 19 Feb 2016 21:47:00 +0000 http://blogbetterbyleap.com/?p=5402#comment-4931 You make some great point here, but I have disagree on a few points! I don’t think you should put sponsored rates online — every brand and company is working with a different budget and so you might either miss out on money you might have been able to make or lose out on some opportunities to work with emerging brands that have a smaller budget. Keeping this type of conversation to email allows you to do some negotiating and find a middle ground.

I also disagree with the $10K for a sponsored post. The average blogger doesn’t have a big enough reach to ask for that much and most brands don’t have that budget! I find that $100 for every 10,000 people you can reach (total reach- think social media, unique vistors, etc). is the standard. I’ve also found that for bloggers, $7-10 CPM is normal for social media posts!

That being said, thanks for sharing your insight!

]]> By: the stylish vagabond https://thefoxandshe.com/how-much-to-charge-for-a-sponsored-post/#comment-4920 Fri, 19 Feb 2016 14:47:00 +0000 http://blogbetterbyleap.com/?p=5402#comment-4920 This was a really great post, with amazing tips. Im just starting out with blogging and didn’t know how to even approach the topic of rates, so this helped a lot. Thanks :)

https://thestylishvagabond.com

]]> By: Sarah Woodstock https://thefoxandshe.com/how-much-to-charge-for-a-sponsored-post/#comment-4900 Thu, 18 Feb 2016 01:33:00 +0000 http://blogbetterbyleap.com/?p=5402#comment-4900 Great article and perspective!

A thought for your readers: if bloggers do reviews for free, then it’s kind of screwing over all bloggers because it makes advertisers perceive that there’s less value in blog posts in general, it also makes them less likely to pay for sponsored posts since they can keep hassling bloggers to do it for free, and it deprives the blogging community of value and much needed income. In short, it devalues the service and makes it harder for bloggers (in general, as an industry) to make a living.

If you want to write articles without payment, write about brands who are vegan, ethical, eco, third-world artisan, and doing good in the world. They actually need the support and likely can’t afford to pay anyhow. But when L’Oreal comes knocking — make sure your time is well-rewarded.

Every blogger should have a page listing their sponsored post options and prices, and should direct brands who want coverage to that page.

IMHO – A sponsored article on a professional-looking blog should cost an absolute minimum of $10k+, and a sponsored social media post should cost $15 to $30+ CPM (per thousand followers), depending on what the brand wants and what is involved. For perspective, many social media stars make $50k to $100k per Instagram post alone. And an ad in a print magazine can easily cost a few hundred thousand dollars.

Good luck! And remember: this is BUSINESS. Blogging is an industry, and your livelihood. You are providing a SERVICE for these brands, when you write about them. Never forget that!

]]> By: mystilettolife https://thefoxandshe.com/how-much-to-charge-for-a-sponsored-post/#comment-3866 Thu, 29 Oct 2015 15:17:00 +0000 http://blogbetterbyleap.com/?p=5402#comment-3866 Hi Paul! What kind of bloggers are you looking for? What’s your brand? I think it works the same on either side:brands often find me through Instagram and will send me a DM or comment asking how to get a hold of me or offer their services! Ask to connect to them privately and you can start the convo! Social media is a great place to start vetting bloggers though!

http://mystilettolife.com/

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