How to Create a Media Kit

A few years ago I had someone ask me to send them a media kit. I responded with ‘sure thing!’ then whipped up a pretty crappy one. Since then, I’ve redesigned it into a one-pager that’s more informative and gives brands a quick overview of what my site is all about!

If you don’t already have a media kit, it’s time to build one. Thankfully they’re pretty easy to put together, it’s just a matter of knowing what to include in there. There’s no set formula because every site is different and has different things they’ll want to show off, but here’s a few things to definitely include in your blog’s media kit!

1. Names and URL

You’d be surprised, but a lot of times people forget to put their name or their URL on there. Make sure you have not only the name of your blog, but also your name — it makes it more personal. And please, please don’t forget your url!

2. About Section

Tell brands a little bit about you and your blog. Including things like where you live, your target audience, your posting habits and topics are all great.

3. The Numbers

Include your monthly page views and unique visitors based off of your Google Analytics. If you don’t have Google Analytics installed, go do that immediately! If you have any other unique statistics, feel free to include them. A few examples would be a unique target audience, global readership or a mostly female/male audience.

Include your social media numbers as well. If you have a few that you’re not super proud of, you can always give a growth percentage. This is especially great if you’re a new or small blogger. It can show brands that you’re growing quickly and there’s potential with that!

4. Past Partnerships

Listing out past partnerships or sponsored collaborations is a great way for brands to get an idea of what you can do for them.

5. Ways to Work Together

Sometimes it’s easier to list out a few different ways that you like to work with brands so narrow things down and make the conversations easier. You can also include pricing here if you want to avoid those awkward money conversations.

I build my media kit in Adobe’s InDesign, but if you don’t have that, a good ole Word Doc will work just fine! Making your media kit linkable is also helpful! You can do this with a Word Doc or PDF and makes it easy for brands to see your site, social platforms and any past work you’ve done.

What else do you include in your media kit that makes you stand out?