How to Use Affiliate Links Strategically
If making money from your blog is a goal of yours, then you’re most likely utilizing affiliate links in some form or another. Are you using them in a way that will help you maximize earnings? If you look around top-earning bloggers’ sites, you’ll notice that they use their affiliate links very strategically and for good reason — it’s a (sometimes) big chunk their income! You can also learn a lot from browsing other sites to see how they’re working in more affiliate links to make more money and try a few of those things! Just remember, that what works for one blogger, may not work for you, so keep trying new things, testing and tweaking until you find a sweet spot.
Here’s a few tips on using affiliate links more strategically throughout your site so that you can maximize your earnings!
1. List All Products in One Place
This could be towards the top of the page, or at the very bottom, but it’s smart to have a designated place to put all product links from the post in one place. Keep it consistent each time you post so that readers know where to look for them and are more likely to shop! I always add my links to the bottom of the post because that’s how I shop. I read through the story, look at all the pictures and by the end, I’ve made the decision whether or not I want to get more information on a product or actually buy it. Having them at the bottom is easier than having to scroll all the way back up to the top to find what you’re looking for. This works really well for style or editorial posts, product round-ups, or other posts where you’re showing off a variety of products in the images.
2. Link Within Your Copy
This seems like a no-brainer, but I actually used to forget to do this. Linking to the products within the copy while you’re talking about them just gives readers another opportunity to easily click through and purchase. You can also link to other products within the copy that aren’t directly related, but still relevant. For example, ‘I love this outfit and I’d also wear this skirt with boots like these!’ and link to a pair of boots you’d wear them with too.
3. Link to Product Categories
Did you know that with RewardStyle and ShopSense you can do this? Rather than linking to one product specifically, you can link to a category of products like ‘skinny jeans’ or ‘winter coats’. I mention random articles of clothing like this frequently and love using links like these! You have to link to a category within a specific retailer though, so know what converts well for you and select that retailer!
4. Link to Retailers’ Homepage
You can also link directly to a retailer! This is great for in-copy links as well as a sidebar item where you list out your favorite places to shop. Do note that it’s better to keep this list shorter than to list every single place. Readers are more likely to click when there are less options!
5. Use Widgets
Some people like to read and some people like to look. Utilizing widgets from affiliate networks that pull in images into carousels (I use these) is a great way to satisfy your more visual readers. It’s smart to have both so that you don’t miss out on any potential sales! You can also use widgets in the sidebar or footer of your site to highlight specific products.
You may have noticed the latest addition to The Fox & She — a category called List15. I use the same format each week to share 15 products. They’re not all affiliate links, but I’ve seen a lot of success with this! How else do you use affiliate links within your site? I’d love to hear!