SEO is a funny thing. I’ve heard so many contradicting opinions on it over the years that it’s hard to know what to believe. Personally I sit in the boat that believes SEO can be powerful. So whether you believe it is or isn’t these things are so easy to do that you really don’t have an excuse to not do them!
I use the Yoast plugin for SEO on all of my posts. It’s free, easy to install and really easy to use! You can get it here. Yoast requires you to use a keyword or phrase for each post, so once that’s decided, I use that keyword in each of the next three steps to easily improve SEO on my blog.
Name Your Images
Typically when you import images from your camera, their named something really generic like IMG432.jpg and that’s what you need to name. It might seem unimportant because the reader can’t see that the image is titled that way, but it can make a huge difference when someone is searching. Name the image according to what’s in the image, for example: nude-pumps.jpg. If it’s an iconic piece you’re featuring and you know people are searching for that exact product, then use that, ex: red-valentino-rockstuds.jpg (I have to give props to RS for that example, it’s a great one). I typically use my keyword or phrase as my image name and then add numbers to order them.
2. Add Alt Tags
When you upload an image in WordPress you have the option to add Alt Tags. Think of these as keywords for your image. I’d stick to 5-6 and separate them with commas. Make sure your Yoast keyword is one of those Alt tags.
Using your keyword in your permalink will help your SEO too! If you don’t want your post title to be the same as the permalink, it doesn’t have to be. You can use a creative title and still have a strategic permalink. You might start noticing now that all of my permalinks are different than my actual post title and there’s a reason for that! A cool headline can draw someone in, but that’s not how people search for posts. Again, I use my Yoast keyword as my permalink too.
So what are you waiting for?! The best thing about these thins is that you can start doing them immediately — so get moving!