As bloggers, all of us are always aiming to boost our blog’s traffic, pageviews and uniques visitors. If you don’t already have Google Analytics installed, stop reading this and go do it now. If you need a tutorial, I did one a while back that’s easy to follow and will get you set up. Then come back to this post in a week or so because the rest of this post has to do with analyzing the data that’s been collecting over a few weeks, months or even years.
So if you do have it installed, let’s talk about how you can use it to your advantage!
You probably already know that it tracks your page views and unique visitors, and these are two of the most important things! Brand and PR companies will often inquire about these two numbers, but do you know what mean?
Pageviews refers to the number of pages that were seen in a month, while uniques refers to how many individual, unique people came to your site. Think about it in simple terms. Let’s say 100 different people visit your site each month, and they each click through and view 10 pages. Your unique visits would be 100 and your pageviews would be 1,000. Make sense?
So how can you use the data from Google Analytics to boost your traffic?! The answer is lots of ways! If you start poking around on different items on the tab, you’ll find some interesting stuff. If you click on Attribution > Referrals you can see where the majority of your traffic is currently coming in from. For me, the majority of my referrals come from Pinterest. So I make sure to spend extra time on Pinterest knowing that I get a lot of visits from there. I can also see other areas that are brining in traffic and change up my social strategy to better utilize those. I get a fair amount of traffic from Facebook and Twitter, but I don’t have a huge following on either of them, so lately, I’ve been focusing on growing those. You might also notice that things you’ve been really working hard at aren’t bringing in the traffic you hoped for and if that’s the case, it might be time to change your strategy a bit!
If you look under Page Breakdown you can see which posts and pages are getting hit the most.I think this is particularly cool to see because I’m always surprised by which posts are the most popular or have the longest life. I used to assume that my outfit posts were the favorites, but it’s actually my content that’s more personal or provides readers with something useful, so I’ve been trying to work in more of that type of content. If you can figure out what your audience wants and give it to them, you’re traffic will start to grow!
Don’t be scared to try out new types of content and different strategies. Thankfully with a blog, nothing is set in stone! You can always go back to what you were doing before or try more new things. It’s all about learning what your audience wants and catering to them.
It can be a bit of a process and can involve some trial and error, but I’ve found that it pays off in the long run! How do you use your statistics and data from Google Analytics to tailor your blogging strategy?