Creating Highly Pinnable Imagery
Happy Wednesday my blogger friends! Today’s we’re talking about Pinterest — my second favorite social platform behind Instagram. For fashion, food and lifestyle bloggers Pinterest can become an incredible discovery tool, especially if you have beautiful images.
Go ahead and open your Google Analytics dashboard and scroll down to the tab on the left hand side that says ‘Acquisition’ and navigate to ‘All Traffic’ > ‘Referrals’. This tab is one that I frequently look at because it shows you the top traffic referrals are coming from. For me, Pinterest is number one. By a long shot.
The key to making Pinterest work for you is to create pinnable images. If one of your pins gains traction and gets repinned hundreds or thousands of times it can continue to bring a steady flow of traffic to your site, so taking the time to create pinnable images is totally worth it. So let’s get down to it then! What is it that makes an image highly pinnable?
1. VERTICAL VS. HORIZONTAL
Images with a vertical orientation are far more likely to get pinned and repinned. Why? In Pinterest all images are the same width, so horizontal images get sized down quite a bit and aren’t nearly as eye-catching. For the most part, almost all of the shots for my blog are oriented vertically to get more exposure on Pinterest.
2. MULTI-IMAGE IMAGES
A pin with multiple images that represent the post as well as a bit of text explaining what the post is can be really beneficial. They’re typically longer than a regular vertical photo which gives them more real estate on the page and they’re more likely to get seen and repinned. I see food bloggers doing this a lot and think it works really well. Here’s a great example.
If you decide to do something like this, make sure you use the same format each time (same fonts, colors, sizing) and make sure your branding is on there. This will help reinforce and grow your brand recognition.
3. INCORPORATING TEXT
The text gives context to the image and makes it far more likely to get saved than the image would on its own.
4. STEP BY STEP
This is sort of the same as a multi-image pin because it will have multiple images, but also numbering and short simple directions to follow. This works well for short recipes and easy DIYs. The only downside I see here is that if you give away all the steps on Pinterest, there’s no reason for anyone to click through, so think about that!
5. PHOTO QUALITY
Lastly, but probably one of the most important things is the quality of image that you’re posting. Pretty, well-lit, colorful images get noticed first and are more likely to get repinned, so invest some time into photography and learn how to take beautiful images.
If you’re wanting to create a multi-image pin or pin with text and don’t have design programs, make sure to try out BeFunky! It’s so simple and will make you look super professional! Do you have any more tips for making images highly pinnable? I’d love to hear what works for you!