One thing I love about design is that it’s never static. It’s always changing as technology gets better and staying on top of the latest trends can be really beneficial for your own blog. I laugh when I think about the early days of blogging and what was trending for blog design then. There was a lot of chevron, cool borders, huge logos with cutesy fonts, giant social media buttons and crazy a** webfonts. I fully partook in this too, but thankfully, design trends have evolved since then and so has my personal taste.
6. FLOATING/STICKY NAVIGATION BAR
If you don’t already know what I’m talking about here, scroll down the page a bit and you’ll notice that the navigation or menu bar sticks to the top of the screen. This has become a hugely popular design feature and one that I love. It allows readers to easily navigate to different pages on your site without having to scroll all the way back to the top. It encourages readers to stay on your page longer because it’s easier for them to click through to different sections. And when readers stay longer, you’re bounce rate is lower! (www.asoutherndrawl.com)
5. STICKY SOCIAL MEDIA ICONS
Growing your following on social media is one of the most important things for your blog’s growth. Readers are on social media all the time and having a presence there allows people to constantly be reminded of your site and will result in more traffic. Growing those audiences is a little harder. I love the sticky social media icons because they follow you as you move down the page. A new reader may want to read a few posts before they decide if you’re worth following or not and having those buttons in a place where they are easy to find and click on is essential! (www.krystalschlegel.com)
4. SMALLER LOGOS
My first blog and a HUGE logo and why not, that’s what everyone was doing at the time. But now I’m seeing a huge trend in smaller, less obtrusive logos and I love it. Let’s face it, your logo might be the ‘symbol’ of your brand, but that’s not what people are coming to your site to see. Large logos also take up more vertical space and push your content further below the fold. Ideally you want your readers to see your content before the scroll at all. If you have a big logo, think about making it smaller so that your content stands out. (www.thestylescribe.com)
[clickToTweet tweet=”Readers are here to see your content, not just your logo.” quote=”Let’s face it, your logo might be the ‘symbol’ of your brand, but that’s not what people are coming to your site to see. “]
3. READ MORE FUNCTION
There’s two schools of thought here. 1. Readers love to scroll, so don’t use this and allow them to scroll through all of your content on the homepage. 2. Using the Read More improves your pageview count and allows readers to be more selective about the content they read.
Personally, I see both sides of this, but from a design perspective, I like the read more function. It allows your homepage to be clean and offer readers a little bit of a different experience. It also gives people a better idea of what you’re all about when you can see little bits of several posts by scrolling. The biggest concern I hear from style publishers is that they’re worried about losing out on commissions. It can happen, but I’ve seen both my traffic and commission grow since making the switch. If you’re really worried about it, add your links and shopping widgets before the jump so those are viewable from the homepage too. That’s what I do on The Fox & She. (www.margoandme.com)
[clickToTweet tweet=”A design edit that can help you grow? Yep.” quote=”I’ve seen both my traffic and commission grow since making the switch.”]
2. MINIMALIST DESIGN
Again, when I first started, there was a focus on unique design elements, cool buttons, fancy text, etc. Things have shifted and now there’s a focus on minimalist design — clean, easy-to-read fonts, clean lines, easy ways to navigate the site, colors that aren’t distracting and a mega huge focus on the content. It makes sense too. People are here to see your content, not your fancy buttons, so when in doubt, keep it simple. (www.stylemegrasie.com)
1. POP-UP EMAIL OPT-INS
You know what I’m talking about and maybe you even think they’re annoying, but guys, THEY WORK. Really well. Just make sure you have it set so that it doesn’t pop-up on every single page – that does get annoying. (www.thefoxandshe.com)