Redefining Your Newsletter Strategy
As the year starts to wind down, I’ve already been looking ahead to the next year. Yes, I know we still have the holidays and if you haven’t started planning, get to it! This is one of the best times to make sales, so make sure you’ve read this post to make sure you’re on top of things!
But back to the future talk… this past year has been one of serious growth and also lots of realizations and changes. One of the things I’m really wanting to focus on in the new year (and in this year), is my email newsletter. I have to admit, I’ve neglected it a bit these past few months, but have been re-working it to be more helpful and interesting for my readers! I can’t wait to show you guys the final product, but until then, let’s talk about what you can do to up your newsletter strategy!
First thing’s first, do you have one? If not, you should. It’s a great way to keep your name in front of reader’s eyes and a good place to reach your readers at a different level.
I recommend MailChimp for bloggers because it’s easy to use and easy to make a nice looking newsletter. You can set up RSS-driven campaigns that send out new post notifications and also do regular campaigns. Basically, it’s flexible and has lots of options and who doesn’t love that!
But let’s talk about what should be in your newsletter. It’s easy to just send out new post updates, and I won’t say that it’s a bad thing, but are you really using that mailing list to its full potential?!
Instead of an email that sends out posts only, consider adding extra bonuses in there that give readers an incentive to sign up for your newsletter to begin with. For example, you could share content that doesn’t appear on the blog and monetize it with affiliate links. You can also share exciting news or sales with your newsletter subscribers first.
Basically, you need to give your readers some sort of incentive to sign up for your newsletter to make it more successful and to get people to actually sign up. Offering something free upon sign up is one way, or again, offering unique content is a good idea too!
So, think about what you want to see in a newsletter and go from there! Don’t be afraid to get creative and try new things. Anything you can do to set yourself apart is good!