June’s Numbers

For the purpose of these reports, I’ll only be discussing the earnings from my fashion blog, The Fox & She since all of you probably don’t have a design company too.

June is already over! That’s pretty crazy to me, anyone else? I don’t know about you, but June was a pretty awesome month for me. My blog income was down a bit, but I was traveling quite a bit. Despite my blog income going down a bit, this was my best month so far for my business. Funny how things work. For the most part, I was swamped this month and then gone, so I didn’t do anything all that different except testing out Facebook ads for the first time (more on that later). I attended SBSCon as a speaker at the very end of June and actually learned a ton myself, so I’m hoping to implement some of that stuff this month so that I can share my results with you next month!

So, without further ado, June’s income report…

Blog Income Breakdown for June 2015 — via @TheFoxandShe


My commissions from affiliate links this month came from RewardStyle only. I’ve stopped using ShopSense for now and sticking to RewardStyle.

• RewardStyle (invitation only)
• VigLink


I had a few posts this month that had really high traffic and I think that could be the reason for the higher numbers in ad revenue this month.

• StyleList
• Lijit


I was paid out for 4 collaborations this month and I’m starting to get a few more lined up for the next few months. Sponsored content/collaborations are my favorite type of content and income stream, so again, I really hope to do more and more of this!

Collaborations come from networks that I’m already a part of as well as directly from brands. There are a lot of great collaboration-style networks out there that can be great ways of getting new collaborations.

• Collectively
• CleverGirls
• Lifestyle Collective, formerly Stylelist


Right now I have no completed artwork. I actually think I might sell a few pieces we have in our house, but I haven’t had time to get them shot and up on the site. I sell art prints through Minted which pays out quarterly, so I just got paid for the first quarter. It’s not a ton, but to not have to do any work and still get some cash feels pretty awesome!


Pinterest and Twitter still remain my top two sources of referral traffic. I used to hate Twitter, but now it’s actually one of my favorites. I connect with lots of bloggers and readers there and it’s been a great steady stream of traffic. In general, my traffic shot up this month. I did a collaboration with Anthropologie which brought in a little bit more traffic, but not as much as I expected. I wrote a post called ‘The Truths of Entrepreneurship’ which blew up! I got more than double my average page views in one day.

Pageviews: 24% increase
Uniques Visitors: 30% increase
Referral Traffic: Pinterest & Twitter


As I mentioned before, Instagram and Pinterest are by far my favorite social platforms, likely because I’m a visual person. I still get the majority of my traffic from Pinterest and quite a bit from Twitter. My Twitter account didn’t grow much, so I’m hoping to focus some more attention there this next month.

I tried Facebook ads for the first time and guys, they work. I used some tips from Claire Pells site and recommend you check it out if you’re wanting to test FB ads. I’m sure I’ll do them again in the future, but would want to do some more research so that I can get even more out of the ads in the future. Despite gaining new followers, I didn’t find that I gained more traffic from Facebook. They ended towards the end of the month, so maybe that’ll change this month.

Instagram: 16% increase
Pinterest: 8.5% increase
Twitter: 3.2% increase
Facebook: 44% increase
Mailchimp: 1.8% increase
Bloglovin: 1.6% increase


• Grow Twitter Following: I plan to engage more with other people. I’m hoping that by being a more active member of that community that my own following will grow.
• Gain More Collaborations: I put this on hold a bit last month, but I’m hoping to do more sponsored content and collaborations this month.
• Get Organized: I read a great book (still in the process) on my way home from London and it reminded me how much I need to take a step back and work more strategically instead of working myself to the bone. So this week, I’m actually laying out a plan for the next 6 months that’s more manageable so I can take time to do the things I love!

Business goals include taking on less custom work each month and creating more streams of passive income. I’m also hoping to bring on a few people to help with certain aspects of my business so I can focus on the parts that I enjoy most and am best at!

The Finishing Touch
Easing Back In