February’s Numbers

I wrestled with this for a while, do I share how I make money from my blog? For the most part, I think most readers already know that I make some money from my site, but how I make it is another question. A part of me felt really weird sharing this, as if I was giving away some giant secret, but eventually I decided I would share it. The whole point of this blog is learning to blog better. By sharing what I’m trying, maybe you’ll be able to tweak your own strategy to maximize your earnings. Also, I’m by no means an expert here! So if you have some great tips, feel free to share too! I want this to be a place where everyone can learn and benefit.

For the purpose of these reports, I’ll only be discussing the earnings from my fashion blog, The Fox & She since all of you probably don’t have a design company too.

So here we go guys…

blog income report, the fox and she

Affiliate Links — 32%

I rely heavily on affiliate links for all of my posts and use several different networks. In order, these networks perform the best for me. Typically affiliate programs like RewardStyle and ShopSense don’t pay out until 30-90 days after the sale is completed. The percentage described in this report covers what I was actually paid out that month, not that month’s estimated commission.

• RewardStyle (invitation only)
• ShopSense (anyone can sign up)
• VigLink (anyone can sign up)

Ad Networks – 7%

This is hit or miss each month and depends a lot on the time of year. There are so many ad networks out there, but to keep things simple, I use these two. Stylelist is invitation only, but Sovrn/Lijit/Meridian (they keep changing the name) is open to the public, so go sign up! These are never the majority of my earnings, but each month I can expect a little chunk from these two, just don’t count on ads to be your bread and butter.

• StyleList
• Sovrn/Lijit

Sponsored Content & Collaborations — 42%

I actually completed a few collaborations this month, but only got paid out for one of them this month. Sometimes these payments can take several months to be processed.

Collaborations come from networks that I’m already a part of as well as directly from brands. There are a lot of great collaboration-style networks out there that can be great ways of getting new collaborations. Adorn Media Group, Clever Girls, Collectively, Glam/Mode, Pollinate, PopSugar Select and StyleList are just a few (note: I have only used a few of these, so can’t speak to all of them)!

Product Sales — 19%

I use my blog to direct people to my art. I sell original pieces here and have a shop on Minted that sells my prints. Having a product to sell can be amazing! Just make sure it ties back into your blog! Since I blog about interior design, art fits in nicely.


My unique visitors went up this month (yeah!), but my page views went down. I attribute this to less marketing on my part. I launched Wandeleur and simply didn’t focus as much time on sharing my own content.

Pageviews: -3%
Uniques Visitors: 5% increase
Referral Traffic: Pinterest & Leap Blog Design


Instagram and Pinterest are by far my favorite social platforms, likely because I’m a visual person. They grew the most, but I definitely need to focus more attention on some of the other platforms. Pinterest is where I get most of my referral traffic, so growing that will always be on the top of my list!

Instagram: 20% increase
Pinterest: 15% increase
Bloglovin: 11% increase
Twitter: 5% increase
Facebook: 5% increase
Mailchimp: .5% increase

Goals for Next Month

• Grow my list of email subscribers
• Further define my blog’s niche
• Continue to grow Pinterest following as this is my biggest source of referral traffic

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